Our Passionate Experts Behind FinlandWay®

Our Mission

Our mission is to bring the best of quality education from Finland to thousands of children, families and educators worldwide.

FinlandWay® was co-founded by education experts from the University of Helsinki and emerging markets impact specialists from the World Bank Group. 

We have selected the core elements of Finland’s education excellence and use the latest platforms and delivery models to support our partner schools and families to build better beginnings for lifelong learning. 

Having studied the most impactful, economical and scalable school system models in growth markets and following years of research and system development, we combine the latest scientific understanding of the most efficient pedagogical approaches to support joyful early learning with pragmatic hands-on guidance for educators and parents. We combine our understanding of the demands and challenges of our partner countries with a firm footing in leading research and daily education practices of Finland.

Meet Our FinlandWay® Team

Noora Laitio, FRSA
CEO and Co-Founder

A Cambridge economist and impact investment specialist in emerging economies, Noora has worked for IFC World Bank Group as their Nordic Representative and Western Europe Women’s Representative for Private Sector Projects, the European Investment Bank and in investment banking across five continents.

An independent advisor to the United Nations, European Commission, Cambridge University Sustainability Leadership Institute and the World Economic Forum, she is a Fellow of the Royal Society of Arts and Commerce in the United Kingdom and a member of the Finnish Educational Research Association and the Steering Group of Education Finland (dep).

Dr. Jonna Kangas PhD
Education Expert and Co-Founder

A leading internationally published author, editor, speaker and researcher on participatory play-based pedagogy from Finland, Dr. Jonna is a Senior Lecturer and Teacher Training Expert at the University of Helsinki and a Joint Research Member at the Playful Learning Centre research laboratory. Her research has been published by Springer, Elsevier and Sage amongst others.

Dr. Jonna is a Board Member of the Early Education Association of Finland and advises the Finnish National Centre of Educational Assessment and the three capital region municipalities on participatory practices in Finland.

Pilvi Lindberg
Curriculum Design and Pedagogical Practice

A passionate educator, Pilvi has 15 years of practical experience of curriculum design and operations in Finnish kindergartens. She has been actively involved in Education Policy and Children’s Welfare matters at the University of Helsinki, and she is a grantee of the national OKKA Foundation for Teaching, Education and Personal Development backed by the Trade Union of Education in Finland OAJ and the Early Childhood Education Teachers Union in Finland.

Pilvi is an expert of curriculum design and pedagogical practice, and a teacher trainer of FinlandWay International Preschools.

Marika Poutiainen
Head of Operations

Equipped with exceptional project management and organizing skills, Marika is in response for FinlandWay’s customer experience and running office’s daily life in Espoo headquarters. With her entrepreneurial attitude she knows how to best help clients to achieve their goals with new business. Marika has background in behavioral consulting, entrepreneurship and leadership and management.

Duong Nghiem
Partnership Development Manager

Educated between Europe and Asia and based in Helsinki and Hanoi, Duong is an expert in cross-cultural management and the Southeast Asian education sector. He represents FinlandWay and manages our partnerships in Asia.

FinlandWay® Careers

We are a fast growing startup and continuously looking for new talents. Are you an early childhood education professional with good language skills? Or you might have great organizational skills and eye for business opportunities? Above everything we appreciate customer centric mindset, can-do-attitude and flexibility that working in a small team requires. Contact Marika or Noora for more details.

Contact us

Are you interested in transforming our existing school to FinlandWay® methodology or would you like to talk about potential partnership? Provide us with just a few pieces of information and we will get back to you.
Are you looking for a FinlandWay® School for you child? You can find our current locations here.

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You can also send us an email info@finlandwayschools.com